Freshly Set
Overview
Domino was enlisted by luxury tabletop rental company and lifestyle brand, Freshly Set, to execute a public relations campaign that generated buzz around the launch of the company. As the events-focused company launched during the 2020 global pandemic, Domino pivoted from a traditional public relations campaign by developing alternative solutions to build immediate buzz on the company and introduce consumers to Freshly Set.
Outcome
Domino successfully announced the launch of the company to top national and regional media outlets, as well as partnered with Freshly Set to launch their blog, Table Talk. Through Table Talk, Domino enlisted a number of key tastemakers and personalities to produce profile pieces with creative Q&A’s and engaging imagery where tastemakers either provided already-captured imagery - so as to execute quickly - or fresh imagery where the respective tastemaker styled and photographed Freshly Set products. In the first five months of business, Table Talk grew the brand's followers at 5x the speed and generated millions of initial impressions over social.