Sarah Bartholomew for Mainly Baskets Home
Overview
Domino client Mainly Baskets Home - a furniture and home accessories company - sought-out to partner with a notable interior designer to create and launch an exclusive product collection that would build the brand awareness and create a new direct-to-consumer angle for the close-to-50 year old company. Domino recommended Sarah Bartholomew as a brand-fit partner and then carried out the public relations campaign for the collection, which included messaging and media outreach.
The Outcome
Domino garnered a number of strong press placements on the collection launch to include an exclusive ElleDecor.com spotlight piece that went live the morning of the launch.